‘Increasing Pupil Motivation’ was designed to improve attainment at GCSE by providing incentives to increase pupil effort in Year 11. Two schemes for incentivising pupil effort were implemented. The first provided a financial incentive, where pupils were told they had £80 at the beginning of each half-term. Money was deducted if they did not reach the threshold in four measures of effort: attendance, behaviour, classwork and homework. The second provided an incentive of a trip or event. Pupils were allocated a certain number of tickets at the start of term and lost them if they failed to meet targets on the same set of four effort thresholds. Pupils that retained enough ‘tickets’ were rewarded with an event, chosen by pupils in the year group at the start of the school term.
Pupil effort was monitored by the schools involved in the intervention, but the design and development of the incentive schemes was undertaken by the project team at the University of Bristol in the first four half-terms of the 2012/13 academic year.
The target population was relatively deprived schools, classified by schools with an average pupil IDACI (Income Deprivation Affecting Children Index)score in the highest 10% in England. 279 eligible schools were invited to participate by the project team, with 84 schools indicating an initial willingness to participate. 63 schools agreed to participate in the intervention after an initial training event in July 2012; they then formed the final set of experimental schools.