Education Endowment Foundation:How to use the EEF brand

How to use the EEF brand

Access our brand guidelines.

This page is to help our partners make best use of our brand. If you have any questions or require further graphics, email info@​eefoundation.​org.​uk.

Please use our full name, the Education Endowment Foundation, the first time you talk about us.

You can use the EEF as an abbreviation after that.

Our logo is made up of two key elements: the brandmark and the wordmark. Together, they form a distinctive identity that represents our purpose and values. 

There are two versions of our logo.

The landscape lock-up features the brandmark and wordmark side by side. This is the preferred version for most uses, offering a strong and balanced visual presence.

The brandmark can be used alone when the organisation is already clearly identified in the surrounding content. It’s especially useful in digital spaces, merchandise, or where minimal branding is required.

EEF logo colour
EEF logo colour ident

Clear space rule

Clear space is defined by the height of two of the E’s in the brandmark. This measurement should be maintained on all sides of the logo. No other graphic elements, headlines, or body copy should appear within this protected zone.

Clear space rule

Our main brand colour is orange

  • HEX: #ff6120
  • RGB: 255, 97, 32

We use Aptos Display for headings and key messages.

All other text is in Aptos. 

Download our logos.