Education Endowment Foundation:Texting Parents

Texting Parents

Bristol University and Harvard University
Implementation cost
Evidence strength
Impact (months)
Project info

Independent Evaluator

Queen's University Belfast logo
Queen’s University Belfast
Using text message prompts to improve parental engagement and pupil attainment.
Pupils: 15697 Schools: 34 Grant: £532,620
Key Stage: 3, 4 Duration: 3 year(s) 6 month(s) Type of Trial: Efficacy Trial
Completed July 2016

This project involved text messages being sent to parents using school communications systems, such as Schoolcomms. Texts informed parents about dates of upcoming tests, whether homework was submitted on time, and what their children were learning at school.

We funded this project because existing evidence suggests that engaging parents in their children’s education can have a positive impact on pupil outcomes. A study in the United States found evidence that texting information to parents about children’s attendance and homework submission records was successful in increasing their attainment.

This evaluation found a small positive impact on mathematics attainment and on decreasing absenteeism. While this result was small, the cost of sending texts parents is very low (a maximum of around £6 per pupil per year averaged over three years) making the intervention highly cost-effective.

Several studies of previous interventions that aimed to increase the involvement of parents in their children’s education have not found an impact on attainment, including more intensive and costly projects. The evidence in the Teaching and Learning Toolkit also suggests that changing parents’ behaviour is challenging – especially for parents of older students, such as those who took part in this project. The cost effectiveness of the approach and the easy availability of the technology to schools mean that communicating with parents through text messaging is an approach that school leaders should consider.

  1. Children who had the intervention experienced about one month of additional progress in maths compared to other children. This positive result is unlikely to have occurred by chance.
  2. Children who had the intervention had reduced absenteeism compared to other children. This positive result is unlikely to have occurred by chance.
  3. Children who had the intervention appeared to experience about one month of additional progress in English compared to other children. However, analysis suggests that this finding might have been affected by bias introduced by missing data, so we cannot reliably draw this conclusion. There is no evidence to suggest that the intervention had an impact on science attainment.
  4. Schools embraced the programme and liked its immediacy and low cost. Many respondents felt that the presence of a dedicated coordinator would be valuable to monitor the accuracy and frequency of texts. Schools should consider whether they would be able to provide this additional resource.
  5. The vast majority of parents were accepting of the programme, including the content, frequency, and timing of texts.
Texting Parents
Impact of the intervention.
ImpactThe size of the difference between pupils in this trial and other pupils
SecurityHow confident are we in this result?
Months' progress
Months' progress
Months' progress
Months' progress