Education Endowment Foundation:Texting Parents

Texting Parents

Bristol University and Harvard University
Implementation cost
Evidence strength
Impact (months)
Independent Evaluator
Queen’s University Belfast
Using text message prompts to improve parental engagement and pupil attainment.
Pupils: 15697 Schools: 34 Grant: £532,620
Key Stage: 2 Duration: 3 year(s) 6 month(s) Type of Trial: Efficacy Trial
Completed Jul 2016

This project involved text messages being sent to parents using school communications systems, such as Schoolcomms. Texts informed parents about dates of upcoming tests, whether homework was submitted on time, and what their children were learning at school.

We funded this project because existing evidence suggests that engaging parents in their children’s education can have a positive impact on pupil outcomes. A study in the United States found evidence that texting information to parents about children’s attendance and homework submission records was successful in increasing their attainment.

This evaluation found a small positive impact on mathematics attainment and on decreasing absenteeism. While this result was small, the cost of sending texts parents is very low (a maximum of around £6 per pupil per year averaged over three years) making the intervention highly cost-effective.

Several studies of previous interventions that aimed to increase the involvement of parents in their children’s education have not found an impact on attainment, including more intensive and costly projects. The evidence in the Teaching and Learning Toolkit also suggests that changing parents’ behaviour is challenging – especially for parents of older students, such as those who took part in this project. The cost effectiveness of the approach and the easy availability of the technology to schools mean that communicating with parents through text messaging is an approach that school leaders should consider.

The vast majority of parents were accepting of the programme, including the content, frequency, and timing of texts.

Delivered bySchool Leaders
Participant groupWhole School
Intervention length1